Planning the journey that your website should lead visitors on involves identifying the goals and objectives of your website, as well as the actions that you want your visitors to take. This could include signing up for a newsletter, purchasing a product, or filling out a contact form. To plan this journey, you should first think about the needs and interests of your target audience, and then map out the steps that they will need to take to reach your desired goals. This may involve creating a clear and logical navigation structure, designing compelling calls to action, and providing engaging and relevant content to keep visitors engaged and moving through the journey. By planning the journey that your website leads visitors on, you can better guide and influence your visitors’ actions and ultimately help to achieve your business goals.
Starting with a narrow focus on your website can be beneficial for a number of reasons. Some potential benefits include: Easier to attract and retain